Tag Archives: Marketing

RUSSIA LUXURY MARKETPLACE TURNS RISKY

ferrari-russiaIt is no secret that Russian consumers have always loved to shop for luxury and have an unrivalled capacity to splurge. Recent politi-nomic developments, however, have turned this once clearly defined robust luxury brand marketplace into a risky venture. Continue reading

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TOP LUXURY MARKETING STRATEGY

In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved luxury customer experiences. Continue reading