Tag Archives: Branding

EX-RUINART WINEMAKER LAUNCHES CHAMPAGNE BRAND

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A former winemaker for RUINART, Mumm and Maison Perrier-Jouët has created his own line of champagne thanks to a crowdfunding campaign. Continue reading

RUSSIA LUXURY MARKETPLACE TURNS RISKY

ferrari-russiaIt is no secret that Russian consumers have always loved to shop for luxury and have an unrivalled capacity to splurge. Recent politi-nomic developments, however, have turned this once clearly defined robust luxury brand marketplace into a risky venture. Continue reading

‘LUXURY FOR LESS’ THREAT TO ‘TRUE’ LUXURY?

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There is a lot of discussion these days on whether “Luxury” has become a fractured consumer perception. It is not always about price as some may think. Continue reading

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TOP LUXURY MARKETING STRATEGY

In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved luxury customer experiences. Continue reading